Abby Chen
Project: Android
About

Hi! I am a graphic designer living and working in New York. I graudated from Parsons the New School for Design in 2014 with a BFA in Communication Design.

So far I've had the great opportunity to work with amazing people at Google Creative Lab, Project Projects, New York Times Magazine. Currently working at Gallagher & Associates creating interactive experiences for museums and spaces.

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Brand design for the Android Campaign launched in October 2014. The brand identity and typographic system was designed to be applied across a broad range of media platforms including billboards, magazine spreads, web banner ads, TV broadcast, etc.

Creative Direction: Google Creative Lab

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Illustrations, infographics, and layouts designed for the New York Times Magazine “Who Made That” column.

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In response to overflowing complaints, rumors and non-verified information about Beijing’s air pollution on and the off the internet, a 60-day study was conducted to document Beijing’s air quality based on data released by 35 monitor stations in the city. The data visualization is designed to provide a better understanding of the significance behind those numbers and their potential health effects.

Data: Fresh-Ideas Studio

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By researching and documenting how a single news story — a government official commenting on their regulations on air pollution control— was developed into different versions and interpretations over a short period of time online, this project is designed to provide its audience an unique perspective into the peculiar nature of today’s news media.

The visualization pin-pointed the exact publish date of each version of the story, through which one can easily see how the story was told in different contexts and how the media’s attention has shifted dramatically from one aspect to another. One might start to ask, is it really news, niuws, or nueooz?

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The Metropolitan Museum of Art Members Calendar Fall 2014

Creative Direction: Project Projects

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Ming Romantic is a modern interpretation of a style of printed type ordination from Song and Ming dynasties.

Creative Direction: Synoptic Office
Project Site

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Typographic poster of An Incomplete Manifesto for Growth by Canadian Designer Bruce Mau.

Title was set in wood type and letterpressed printed 11 × 17".

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A light-weight Google Web Font explorer that expresses the unique personality of each type form. Using a clear interface, Punch is designed to utilize web’s interactivity, offering users a simple, fun and intuitive browsing experience both visually and functionally.

Project Site

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Mala Project is an upcoming Chinese restaurant in East Village offering traditional Chinese street foods and small bites with a hip, contemporary approach.

The logo design was inspired by traditional Chinese spice — star anise and peppercorn, then translated into a geometric, typographic form. The bold and fun approach was intentionally taken to represent and celebrate the cultural identity of the new generation of Chinese population.