Refreshed identity system — new brand typeface, color, and comprehensive typographic system, photography and commissioned illustration for Axios’ 2020 product launches, including Axios website 2.0, app, newsletters, events and Axios HQ. 

Role: design direction, art direction, and design

Designers: Abbie Winters︎︎︎, Kozue yamada︎︎︎
Commissioned type: Stefan Gandl, Neubauladen︎︎︎ 
Photo illustration: New Studio (Derek Brahney)︎︎︎