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ABBY CHEN is an art director and graphic designer based in New York City.

She creates culturally and socially engaged designs through identity systems, websites, printed matters, and exhibitions.

CURRENTLY:
Apple (2022–)

PREVIOUSLY:
The Metropolitan Museums of Art (2019–22)
Axios (2018–19);
Gallery & Associates (2015–18);
Google Creative Lab (2014–15);
Wkshps (2014, 2020);
Synoptic Office (2013–17);
New York Times Magazine (2014)

VISITING CRITIC/PRESS:
Parsons the New School for Design
Maryland Institue College of Art;
Pennsylvania College of Art & Design;
AIGA Eye on Design︎︎︎

CONTACT:
abby.w.chen@gmail.com
ABBY CHEN is an art director and graphic designer based in New York City.

She creates culturally and socially engaged designs through identity systems, websites, printed matters, and exhibitions.

CURRENTLY:
Apple (2022–)

PREVIOUSLY:
The Metropolitan Museums of Art (2019–22)
Axios (2018–19);
Gallery & Associates (2015–18);
Google Creative Lab (2014–15);
Wkshps (2014, 2020);
Synoptic Office (2013–17);
New York Times Magazine (2014)

VISITING CRITIC/PRESS:
Parsons the New School for Design
Maryland Institue College of Art;
Pennsylvania College of Art & Design;
AIGA Eye on Design︎︎︎

CONTACT:
abby.w.chen@gmail.com

MetFest
2021
Identity redesign and art direction for Teens Take The Met! — an evening with teen-only activities across the Museum including art making, performances, music, and more.

The educational program is co-organized with 35+ community and cultural partners, aiming to invite more diverse teens to arts and culture.

The design is based on an illustrative approach, forefronting a diverse, confident teen representation, paired with variable font and bright colors, it aims to be dynamic, lively, and able to evolve from year to year.


Design manager: Alex Viault︎︎︎
Illustration: Natalia Agatte︎︎︎